Integration. At least once a day I get the question “Can you help me integrate social media into my website?” Most of the time the real question that they are asking is “Can you help me duplicate the content that is on my website through every social media channel possible?” If...Continue Reading
Are you reading this blog on your mobile device? Just a few years ago that would seem like an absurd question but as we all know we are now in the age of mobile. A recent report published by RBC analyst Mike Abramsky estimated that there will be more smartphones sold than PCs in 2012 (reference http://www.pcworld.com/article/171380/)....Continue Reading
Will the iPad be the next Tickle me Elmo or Furby? At first glance the $500 price tag and glass screen would deter parents from giving their tech savvy bundles of joy the privilege of becoming iPad owners but a second glance shows that this device could infiltrate the educational toy market. Apple...Continue Reading
A big thank you to everyone who attended the seminar last Wednesday. We had a great time and we hope that you all took something away that will help your business this year. We are also looking forward to our next seminar this summer. Please leave a comment with the topics that you would like to cover...Continue Reading
We marketers like to think that we just know what our clients and their clients want. We crunch the numbers and back up our hunches with piles of spreadsheets, graphs, demographics, and other data in order to show that we have done our due diligence. In truth, all of this is helpful information but...Continue Reading