Will the iPad be the next Tickle me Elmo or Furby? At first glance the $500 price tag and glass screen would deter parents from giving their tech savvy bundles of joy the privilege of becoming iPad owners but a second glance shows that this device could infiltrate the educational toy market. Apple...Continue Reading

A big thank you to everyone who attended the seminar last Wednesday. We had a great time and we hope that you all took something away that will help your business this year. We are also looking forward to our next seminar this summer. Please leave a comment with the topics that you would like to cover...Continue Reading

We marketers like to think that we just know what our clients and their clients want. We crunch the numbers and back up our hunches with piles of spreadsheets, graphs, demographics, and other data in order to show that we have done our due diligence. In truth, all of this is helpful information but...Continue Reading

This post is a follow up to yesterdays post on the initial Cyber Monday shopping numbers. Video Highlights Online Shopping Sales increased 5% to become the best online shopping day ever! Total drop in average spend per buyer, but number of buyers rose 6% 8%-9% of holiday shopping done online (Excluding...Continue Reading

Traditionally the Friday post Turkey Day, was dominated by retailers promising great deals. If you were willing to get up early, wait in line for hours, and risk being trampled, you could grab that deal on the GPS or TV that you saw in the circular you read while you were recovering from tryptophan...Continue Reading

So many times we think that since new media is new, the tried and true principles of marketing no longer apply. Wrong. By utilizing social media channels we marketers now have the ability to better target messages so why are so many people sending the same message over all of the different channels....Continue Reading

When talking about using social media for business, I often here people say “Twitter is just for teenagers to let each other know what they are having for lunch.” Well take a quick look at the numbers and then decide if that sentiment is a reflection of the reality. While I certainly don’t...Continue Reading

Imagine this. Your sales person walks in to the office of a new prospect, walks them through every brochure you have, explains in detail every service and service level and then gets up and walk out. You ask why he never tries to take an order and he responds, “I left my business card with them,...Continue Reading