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Mobile Search: How important is it for your business?

Businesses, both large and small, are using search engine marketing to some degree, whether it be in paying for ads through Google’s AdWords network or working on optimizing a website for search to rank for relevant keywords. However, very few of our clients have focused on mobile search in their...Continue Reading

Listen

Have you ever written an email to someone or sent them a message on Facebook because you were too afraid to pick up the phone? I know I have and would bet many of you that are reading this have as well. And I sometimes wonder how many of us do that everyday. Now, on the business side of things, many...Continue Reading

What happened to search being impartial? Google Music Search isn’t.

Just this week, Google announced a partnership with music services iLike and Lala to provide music content on page amongst a search for a band, song, or album name and even a lyrical search. Now, I’m a huge fan of Google Wave, and partake in many of Google’s products on a daily basis. But,...Continue Reading

Tell Me This, Oh Mighty Interweb!

I recently watched a video sent out by one of our own staffers about Social Media and how it’s not just a fad but a revolution and it brought up one excellent point, News Finds Us. For years, I was a news junky, watched the news every night in college, was into politics, etc. As I got older, I...Continue Reading

Bada-BING! Microsoft readies new search engine.

Microsoft’s current search engine, live.com, while not the worst search engine, may be being pushed to the wayside as recent reports indicate that Microsoft will introduce a new search engine late this week. There seems to be some online debate as to whether the new search engine will launch with...Continue Reading

Google Continues to Change the Way We Search

On Tuesday, Google released its newest feature, Rich Snippets. These Rich Snippets allow searchers to view more summary information about a site at a glance like product price, ratings, and helping to discern who’s who from a listing of people with the same name. See the Google Webmaster Blog...Continue Reading

Google Banner Placement & Remnant Ads

For those of you that aren’t familiar with Google Placement Advertising, Google, through their AdWords platform, now allows advertisers to advertise on multiple sites using either simple text ads, images, video or even flash animation. Also, Google allows you to geo-target these placements to make sure...Continue Reading

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About Red Clay

Red Clay isn't a traditional agency. Our folks don't fit that mold, and we aren't big on conforming. We're thinkers. We like getting outside the box to get results, but never just to be cool. We care too much about conversions to worry about being cool. We're outside the big city and provide our clients with good old fashioned service. Our business is built on conversions, communication, sales … you know, results.