With all of the buzz in the media regarding the power of social media in Egypt and Tunisia over the past few months, I wanted to share a relatively local story out of Orlando which, again, shows that social media has no limits.
Zero Gravity Gymnastics out of Orlando, Florida was recently shut down as...Continue Reading
I was recently invited to teach at this year’s American Banker’s Association School of Bank Marketing and Management. One of the topics that I’ll be discussing is the role of social media and regulation. To prepare, I’ve done some light research and also had the opportunity...Continue Reading
All across the web, SEO experts are discussing the impact of Google’s new +1 feature as well as the impact that social has across all SEO efforts. Why? Well, as technology and our ability to share information has changed, so have our needs to collect information.
Just like when a friend recommends...Continue Reading
Since I began here at Red Clay in 2007, there has been tremendous change in the marketing industry. At one point just a few years ago, there was a very stiff line drawn between what an advertising agency, a brand agency and a web agency does…and you don’t cross those lines for fear of having...Continue Reading
Happy Friday!
It’s been a great week here at Red Clay Interactive with a lot of great stuff going on. We’ve gotten a few new awesome clients and I’m excited about all of the great stuff that we’re doing for them.
I wanted to write a simple post today about two websites. I’ve...Continue Reading
For those of you using Microsoft adCenter, we received a notice this morning that they would be changing their Intellectual Property Guidelines to no longer review trademark keyword complaints. They will continue to investigated brand owner complaints related to trademark use in ad text.
What does this...Continue Reading
On Tuesday of this week, I had the opportunity to speak with Kevin Sasser with Company.com (great domain name by the way). Company.com is a new venture attempting to create the next great social network for businesses. It allows companies to post information about their products and services, coupons...Continue Reading
A few weeks ago I wrote a post regarding a massive technology failure at Lowe’s in their attempt at a Facebook Pre-Black Friday Party which overwhelmed the Lowe’s servers and took down their site.
Over the remainder of that weekend, Lowe’s righted the ship and continued on with the...Continue Reading
Consider this…
Over a period of months, you have been preparing for the single most creative idea your marketing team / agency has come up with in years…to hold a pre-Black Friday Sneak Peek Event, strictly on Facebook, where you can generate some viral buzz. You’ve worked with your IT team...Continue Reading
Over the past three months, Google has lost almost a full percentage point in market share of searches done across the internet (66.2% in June to 65.4% in August). And, Google lost that market share almost entirely to Yahoo. While three months of data in the scheme of things isn’t huge, it is...Continue Reading
