I hope all of you had a great Christmas and New Year’s Holidays…and survived the Mayan Apocalypse! It’s the beginning of a new year and many of you are scrambling to piece together your 2013 budget now that the “Fiscal Cliff” “Tax-megeddon” is over. Well, we here at Red Clay are in that same mode, working with our clients to budget for 2013. We’re also hard at work determining what we see for the new year and for the second year in a row, we’ve... Continue Reading
Bing Ads Intelligence is a fantastic extension for Excel that allows Search Engine Marketers to dig into Bing’s data set.
Happy Friday! On my way to work this morning, I believe I drank too much coffee and my creativity got a little out of control. So, I thought I would write a blog post about the experience. First, let me preface this by saying two things: One, this is not the opinion of Red Clay Interactive, but mine and mine alone. I am 100% about the search industry. It’s part of our business and can be one of the most effective, and relevant, marketing channels available to us. But…you’ll see... Continue Reading
Starbucks invests $25 million in technology startup, Square.
Check out Nick’s most recent article in the ABA’s Bank Marketing Magazine, July / August 2012 on how to find your next SEM agency.
What’s the best way to market to IT professionals? Check out Nick’s latest post on 3 simple rules to follow on any marketing efforts directed toward IT industry professionals.
With all of this current buzz we’re hearing about affinity marketing from clients, here are a few things you shouldn’t forget to make an affinity marketing plan work for you from an SEO and Social perspective.
FourSquare explodes to over 25 millions users In June of 2011, FourSquare hit 10 million users and I think they’ll more than double in size in 2012, reaching at least 25 million users. It’s a powerful social media tool, a fun game with friends, and offers great benefits to organizations and consumers alike. Hello Tablet! For many companies, 2011 brought about mobile web design. With a number of our clients and other companies finally jumping on the mobile bandwagon, I expect to the... Continue Reading
Seeing that it’s a new year, I thought it might be beneficial to our blog readers to spend a few minutes and write about the elusive website return on investment. Every year, billions of dollars are spent on web-based marketing strategies and/or marketing decisions influenced by the web. And yet, even knowing that they have to spend money on the web, most organizations have no idea what to expect in a return of their web marketing investment. In my experience, most organizations extremely... Continue Reading
UPDATE: October 18, 2011, 2:03 PM EST Search Engine Land has removed links to this story so the document is no longer available for download from SearchEngineLand.com. Their original story has been updated to reflect this. You can check it out here. Have you ever dreamed of getting your hands on that valuable commodity known as the “Google Search Quality Rating Guidelines”? Dream no more. Search Engine Land was tipped off this morning and obtained a copy of the Google Quality Rating... Continue Reading