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Nick’s 2012 Predictions

FourSquare explodes to over 25 millions users In June of 2011, FourSquare hit 10 million users and I think they’ll more than double in size in 2012, reaching at least 25 million users.  It’s a powerful tool, a fun game with friends, and offers great benefits to organizations and consumers...Continue Reading

Web Design Return on Investment & Usability

Seeing that it’s a new year, I thought it might be beneficial to our blog readers to spend a few minutes and write about the elusive website return on investment. Every year, billions of dollars are spent on web-based marketing strategies and/or marketing decisions influenced by the web. And yet,...Continue Reading

Google Search Quality Rating Guidelines March 30, 2011…Leaked

UPDATE: October 18, 2011, 2:03 PM EST Search Engine Land has removed links to this story so the document is no longer available for download from SearchEngineLand.com.  Their original story has been updated to reflect this.  You can check it out here. Have you ever dreamed of getting your hands on...Continue Reading

Answer the Freaking Question: A Synopsis of Search Algorithms

Earlier this year, Google issued the infamous “Panda” update that was meant to separate the high-quality and low-quality sites based on relevance and content.  Part of the reason for this change were content spammers: websites that generated content for the sake of generating content (and hopefully...Continue Reading

Breaking News – Looks Like Another Google Algorithm Update on the way…

The buzz in the search world over the past few months has been all about scraper sites, that is, websites that “scrape” content from other websites like news, blog posts and other pages.  These scrapers utilize software (or slave labor) to scour the web for content related to their business...Continue Reading

Facebook Advertising and Targeting

Since its inception, Facebook has taken careful consideration as to how to develop an advertising platform that works for users and generates results.  That’s part of the reason that eMarketer forcast for 2011 showed that Facebook would be the leading website for online display ads in 2011. So,...Continue Reading

Over the Double Rainbow of Online Video

With the constant flow of new designs and fancy new web entities like Google + over the past week, YouTube has joined in on all the fun. If you would like to follow a Cosmic Panda over a double rainbow, visit http://www.youtube.com/cosmicpanda.  Cosmic Panda is a new possible design for the YouTube...Continue Reading

Google Redesign coming soon?

The buzz on the web over the weekend seemed to about an apparent test redesign of the Google website.  With the test redesign, Google will no longer be asking if you “feel lucky” (removing the “I’m Feeling Lucky” button”) and may very well be rolling out some new...Continue Reading

ABA School of Bank Marketing & Management 2011

It was an honor and a privilege to speak at this year’s ABA School of Bank Marketing and Management. The students were great and I absolutely look forward to having another opportunity to teach next year. Per request from a number of students at the school, I’ve posted my presentation (in...Continue Reading

The PROTECT IP Internet Censorship Bill

For those of you that don’t know, a group of U.S. senators, in conjunction with the Department of Homeland Security, have been working to provide a bill that would allow the Federal Government to take over or shut down websites if they were found to be terroristic in nature or that violate copyright...Continue Reading

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About Red Clay

Red Clay isn't a traditional agency. Our folks don't fit that mold, and we aren't big on conforming. We're thinkers. We like getting outside the box to get results, but never just to be cool. We care too much about conversions to worry about being cool. We're outside the big city and provide our clients with good old fashioned service. Our business is built on conversions, communication, sales … you know, results.