Mobile shifts from quantity to quality
The evolution of websites went something like this: first it was unique just to have a website, then it was mandatory to have a website, and now it’s mandatory to have a good website. Mobile is following the same path, although in today’s digital world that...Continue Reading
Continued from Part 1: Why Landing Pages Rock!
There are two requirements for a successful landing page: a specific source of traffic and a defined goal.
A specific source of traffic is necessary because you have to be able to control who hits your landing page. You can’t very well target a page...Continue Reading
When a visitor first lands on your website, the page they hit is technically a landing page. But in the world of interactive marketing, “landing page” refers to a page that is designed specifically for one campaign that is separate from the rest of your website.
Landing pages work so well because...Continue Reading
As of today, Google’s new Google+ social networking service is expected to have more than 10 million members and that growth was all without a public launch (new users could only sign up after receiving an invite from an existing member). In addition to offering the same basic functions that users...Continue Reading
For the purposes of this post let’s assume two things: 1. You know that mobile is the future of the web (if not, read Mobile First or just do a web search for “mobile growth”). 2. You want to take your business into the mobile space.
As Tim outlined in his blog Mobile Website Development,...Continue Reading
At Red Clay, we have a lot of opportunities to do some really cool projects. Some of these you may have seen in our portfolio, but there are others that you may have interacted with and not been aware of.
The other day I was reminded by Yancey about a past project of ours… the free Chick-fil-A coupons...Continue Reading
Recently a few large brands have illustrated an excellent warning to all businesses using social media: what is acceptable on your personal account is not always acceptable on your business account.
Here are two potential issues that you need to avoid:
Accidentally posting a personal message to the...Continue Reading
Today Google is set to roll out another significant change to their search results, referred to as Google +1. This new feature is a small button that you will find to the right of each link (and ad) on the search results page:
Similar to the facebook “like” button, the +1 button will allow others...Continue Reading
Living Social, the second largest daily deal company behind Groupon.com, has just blown the doors off with today’s deal, a $20 Amazon gift card for $10. The gross revenue has almost reached $5 million and there are still about 20 hours left to go in the one-day deal.
Living Social has been making...Continue Reading
The importance of social media for business is no longer up for debate (did you know that Fortune 500 companies have doubled their use of Twitter over the past year with 60% now maintaining an active Twitter account and 56% a facebook page??). But once you have set up your social presence, how do you...Continue Reading
