Oh My God, It’s a Double Rainbow! … How Does a Video Go Viral?

This past month, the Kony 2012 video hit the social media network by storm, reaching millions of users in just a few days. The main objective of this campaign was to raise awareness by creating a viral effect. The Invisible Children organization not only accomplished this goal in just a few days, but the video also became the most viral in history. In only 6 days Kony 2012 received 100 million views; exceeding the record imposed by the British singer Susan Boyle who reached the same number of views... Continue Reading