According to Search Engine Journal, Google’s Vint Cerf, a man commonly referred to as the ‘Father of the Internet,’ (it’s not Al Gore?) made the following statement regarding high gas prices and the internet: “Although I’m not happy with increased oil prices, the Internet (industry) may actually...Continue Reading
According to a Yahoo news story, Adobe recently announced the release of Acrobat 9, the latest update to the popular software. Things got interesting, however, with the revelation that this new version will incorporate Flash. Thus, for the first time, PDFs created with Acrobat could include movies or...Continue Reading
Great websites are interactive. We are well past the days of static web pages basically functioning as online brochure. Today’s user is more advanced, and in turn, demands more from their web experience. This means if your site doesn’t meet expectations, or offer something unique, they’ll find another...Continue Reading
Search engine optimization is the ability to create a website that is easily found by search engines and indexed for certain key words and phrases. Having a site that is optimized captures people who are already searching for a product or service you offer. The benefit is that you don’t have to reach...Continue Reading
Which of the following Pay-Per-Click (PPC) advertisements for web design would you click on? You may think the answer is simple, but billions of people get it wrong every day. Because if you were to search web design (or anything else in Google for that matter) right now, the vast majority of Pay-Per-Click...Continue Reading
Pay-Per-Click advertisements are the most important innovation to hit the internet since e-mail!!! Maybe not, but it can be an effective tool in your advertising arsenal. But what exactly is PPC? Pay-Per-Click advertisements appear on search engine result pages. When you search a word in Google, the...Continue Reading
I’ll get to the headline in a minute. But first, we’ve already seen the advantages of using search engine optimization over traditional advertising. But you are probably wondering how SEO actually works? No one knows for sure how search engines like Google, MSN, and Yahoo determine their rankings,...Continue Reading
Once you see your website as more than an online marketing brochure, but as a vital tool that impacts your operational strategy as well as your sales strategy, your next question should be, “How do I get people to visit my website?” Traditional marketing efforts, including print, radio, television...Continue Reading