A big thank you to everyone who came out for the South Hall Marketing Workshop this morning. We had a great turnout and really enjoyed answering all the great questions we received. As promised we have attached a PDF of the handout in case you did not receive a copy at the workshop. And if you have...Continue Reading
Two weeks ago, Facebook announced that it would be redesigning its Facebook Pages. These updated changes actually give more power to content providers and business owners. Apparently from the web buzz that we’ve found, business owners who have Facebook pages for their brands will have more freedom,...Continue Reading
For those of you that aren’t familiar with Google Placement Advertising, Google, through their AdWords platform, now allows advertisers to advertise on multiple sites using either simple text ads, images, video or even flash animation. Also, Google allows you to geo-target these placements to make sure...Continue Reading
Before we start, check out this new Nike commercial. Now that we are all on the same page, hopefully our headline makes a little more sense. A lot of companies out there claim to be “SEO Experts,” but many of them are just pulling a fast sell. So how can you tell the difference? By knowing what SEO...Continue Reading
Most traditional marketing sources always say “start with the brand.” That’s good and all, but how do you do that? Marketing is much more than running an ad in the newspaper or leasing a billboard. It’s understanding who your company is, what you do better than anyone else, who your customers...Continue Reading
In his 2006 book, The Long Tail, author Chris Anderson argues that the internet has changed the way the world does business, both in areas that most of us are now aware as well as many areas that very few businesses have yet to take advantage of. In the coming months, we are going to be exploring many...Continue Reading