Comments on: A Necessary Evil http://blog.redclayinteractive.com/a-necessary-evil/ Making Search Engines Friendly Tue, 03 Jan 2012 15:51:02 -0500 hourly 1 By: Bob Williams http://blog.redclayinteractive.com/a-necessary-evil/comment-page-1/#comment-772 Bob Williams Mon, 05 Oct 2009 16:29:33 +0000 http://blog.redclayinteractive.com/?p=121#comment-772 Site seals provide consumers with a level of trust when the name brand isn't nationally or regionally known. If you are shopping for a commodity product and simply looking for the lowest price, you might find yourself on a retailer site that is unknown to you. Before giving your identity and payment information on the site you have to ask yourself "Do I trust this organization?". This is where a third party site seal (McAfee Secure, Verisign, Better Business Bureau, etc.) would provide some benefit to show that this is a legitimate organization. Not all site seals cost money. I would recommend that smaller retailers or organizations look into options for displaying these seals on their website. Worst case, the consumer ignores them because they already trust the retailer. But it could make the difference in an abandoned sale if the consumer just needs a little extra comfort in their decision. Site seals provide consumers with a level of trust when the name brand isn’t nationally or regionally known. If you are shopping for a commodity product and simply looking for the lowest price, you might find yourself on a retailer site that is unknown to you. Before giving your identity and payment information on the site you have to ask yourself “Do I trust this organization?”. This is where a third party site seal (McAfee Secure, Verisign, Better Business Bureau, etc.) would provide some benefit to show that this is a legitimate organization.

Not all site seals cost money. I would recommend that smaller retailers or organizations look into options for displaying these seals on their website. Worst case, the consumer ignores them because they already trust the retailer. But it could make the difference in an abandoned sale if the consumer just needs a little extra comfort in their decision.

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