We marketers like to think that we just know what our clients and their clients want. We crunch the numbers and back up our hunches with piles of spreadsheets, graphs, demographics, and other data in order to show that we have done our due diligence. In truth, all of this is helpful information but...Continue Reading

Businesses, both large and small, are using search engine marketing to some degree, whether it be in paying for ads through Google’s AdWords network or working on optimizing a website for search to rank for relevant keywords. However, very few of our clients have focused on mobile search in their...Continue Reading

Have you ever written an email to someone or sent them a message on Facebook because you were too afraid to pick up the phone? I know I have and would bet many of you that are reading this have as well. And I sometimes wonder how many of us do that everyday. Now, on the business side of things, many...Continue Reading