It seems that everyone is trying to be someone that they’re not. A stroll down the hair care aisle at the local pharmacy shows a curious phenomenon. Why is it that curly haired people buy flat irons and people with straight hair curling irons? Blonds want to be brunettes, red heads blonds you...Continue Reading
So many times we think that since new media is new, the tried and true principles of marketing no longer apply. Wrong. By utilizing social media channels we marketers now have the ability to better target messages so why are so many people sending the same message over all of the different channels....Continue Reading