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Archive for October, 2009

What happened to search being impartial? Google Music Search isn’t.

Just this week, Google announced a partnership with music services iLike and Lala to provide music content on page amongst a search for a band, song, or album name and even a lyrical search. Now, I’m a huge fan of Google Wave, and partake in many of Google’s products on a daily basis. But,...Continue Reading

Why Social Media is Ruining My Life

Allow me to explain. In today’s society, there is a misplaced sense of self importance. Think about it. iphones. ipods. MySpace. Facebook. All of these creations place me at the center of the universe. I lose my ability to filter my thoughts, reactions or musings because I am conditioned to tweet...Continue Reading

Social Media Statistics

When talking about using social media for business, I often here people say “Twitter is just for teenagers to let each other know what they are having for lunch.” Well take a quick look at the numbers and then decide if that sentiment is a reflection of the reality. While I certainly don’t...Continue Reading

Coming soon to search results near you.

With MSN, Live and now Bing, Microsoft has tried to get a foothold in the search market and pull some market share away from search giant Google. But with 83% of the global market share going to Google (Bing is currently around 4%), saying it’s an uphill battle is a bit of an understatement. However,...Continue Reading

Ask for the sale

Imagine this. Your sales person walks in to the office of a new prospect, walks them through every brochure you have, explains in detail every service and service level and then gets up and walk out. You ask why he never tries to take an order and he responds, “I left my business card with them,...Continue Reading

“Anti-Social” Networking

Many have said that social networking is “fake” networking and that people turn to twitter, Facebook, and even text messages as a way for insecure people to hide behind technology. That may be the case some of the time but it seems that social networks are getting more social everyday. ...Continue Reading

“Paranormal Activity” Goes Viral To Scare Up Box Office

Have you heard about “Paranormal Activity”? The no budget horror movie shot for $15,000 in the director’s San Diego home has become an internet sensation that reminds many of “The Blair Witch Project.” This weekend, PA made $7 million, ranking fifth in box office standing....Continue Reading

A Necessary Evil

It seems all too common to be asked for your credit card number on a website. Most of the time it is for a purchase but now sometimes your credit card is simply used to verify your identity. One would think that with this practice becoming ubiquitous that people would feel comfortable entering that...Continue Reading

Tell Me This, Oh Mighty Interweb!

I recently watched a video sent out by one of our own staffers, Andrew Klein, about Social Media and how it’s not just a fad but a revolution and it brought up one excellent point, News Finds Us. For years, I was a news junky, watched the news every night in college, was into politics, etc. As...Continue Reading

About Red Clay

Red Clay isn't a traditional agency. Our folks don't fit that mold, and we aren't big on conforming. We're thinkers. We like getting outside the box to get results, but never just to be cool. We care too much about conversions to worry about being cool. We're outside the big city and provide our clients with good old fashioned service. Our business is built on conversions, communication, sales … you know, results.