This past month, the Kony 2012 video hit the social media network by storm, reaching millions of users in just a few days. The main objective of this campaign was to raise awareness by creating a viral effect. The Invisible Children organization not only accomplished this goal in just a few days, but...Continue Reading
It should come as no surprise that smartphone users are constantly interacting with their device – sending emails, checking social media, sharing photos, downloading apps, and checking websites. But when shopping and viewing retailers, do you use a mobile site, or an app? Nielsen conducted research...Continue Reading
I don’t usually post more than once every few months (which is really sad) but I just had to post a reaction to a recent Wired Magazine article regarding “IT guys” and stating that they are “ignorant.” I would never go as far to state that they are ignorant, because they’re...Continue Reading
With Apple’s 3rd generation iPad selling out out of pre-order in just 4 days I believe it is safe to say that tablets are here to stay. The rise in popularity of these devices has retailers scratching their heads trying to determine how they can make their sites more friendly to iPad/tablet users. Developing...Continue Reading
Note: If you are unfamiliar with Pinterest, please read my previous blog post, Pinterest is Piquing Interest, first. Is Pinterest Right for Your Business? Like any social network, it is important to fully understand the network and its purpose, as well as have a plan of action before jumping right in....Continue Reading
At the end of the year, Google rolled out a new version of Analytics which included a completely redesigned interface as well as some new features. With the shiny new interface and fun motion graphics, it’s easy to overlook some of the less flashy changes but there are a few that are extremely impactful....Continue Reading
When Steve Jobs first proposed the idea of opening Apple Stores, many were unsure whether the idea would succeed or be a colossal failure. For years, Apple had relied on traditional big-box electronics retailers to be the primary distributors of its products. Fast forward almost eleven years and 360...Continue Reading
A few weeks ago, Eastman-Kodak, once a titan of the photography industry, announced that it was filing for bankruptcy. Actually, this didn’t rock the world, as Kodak had struggled since 2008 to reorganize and gain the upper hand it once had. There are some very important lessons in this downfall,...Continue Reading