We marketers like to think that we just know what our clients and their clients want. We crunch the numbers and back up our hunches with piles of spreadsheets, graphs, demographics, and other data in order to show that we have done our due diligence. In truth, all of this is helpful information but...Continue Reading
Businesses, both large and small, are using search engine marketing to some degree, whether it be in paying for ads through Google’s AdWords network or working on optimizing a website for search to rank for relevant keywords. However, very few of our clients have focused on mobile search in their...Continue Reading
Have you ever written an email to someone or sent them a message on Facebook because you were too afraid to pick up the phone? I know I have and would bet many of you that are reading this have as well. And I sometimes wonder how many of us do that everyday. Now, on the business side of things, many...Continue Reading
Want to use real movies in your next presentation? What about a clip in an online commercial? Now, the real question, do you want to all of this legally? Then Paramount Pictures has a solution for you. Launching today, ParamountClips.com is a new program that allows you to search Paramount films like...Continue Reading
This post is a follow up to yesterdays post on the initial Cyber Monday shopping numbers. Video Highlights Online Shopping Sales increased 5% to become the best online shopping day ever! Total drop in average spend per buyer, but number of buyers rose 6% 8%-9% of holiday shopping done online (Excluding...Continue Reading
Traditionally the Friday post Turkey Day, was dominated by retailers promising great deals. If you were willing to get up early, wait in line for hours, and risk being trampled, you could grab that deal on the GPS or TV that you saw in the circular you read while you were recovering from tryptophan...Continue Reading
It seems that everyone is trying to be someone that they’re not. A stroll down the hair care aisle at the local pharmacy shows a curious phenomenon. Why is it that curly haired people buy flat irons and people with straight hair curling irons? Blonds want to be brunettes, red heads blonds you...Continue Reading
So many times we think that since new media is new, the tried and true principles of marketing no longer apply. Wrong. By utilizing social media channels we marketers now have the ability to better target messages so why are so many people sending the same message over all of the different channels....Continue Reading
Just this week, Google announced a partnership with music services iLike and Lala to provide music content on page amongst a search for a band, song, or album name and even a lyrical search. Now, I’m a huge fan of Google Wave, and partake in many of Google’s products on a daily basis. But,...Continue Reading